A BigCommerce SEO agency understands the platform's technical architecture, URL structures, Stencil theme limitations, native AMP support, API capabilities, and app ecosystem. Generic SEO agencies often break BigCommerce stores by implementing fixes that work on WordPress but fail on BigCommerce. We're certified partners who know the platform inside and out.
Service details
Discover our comprehensive SEO services to boost your online presence
// Our Services
Every Lever That Moves Revenue for Online Stores.
Most SEO agencies treat eCommerce sites like content sites — and then wonder why you’re not ranking. We’re an eCommerce SEO agency that understands inventory management, faceted navigation, canonicalization, structured data, and the 47 other technical issues that kill your rankings. Our BigCommerce SEO services cover the full stack.
Technical SEO for eCommerce
Site speed. Crawl budget. Duplicate content. Faceted navigation. Product schema. These are the invisible killers of eCommerce rankings. We audit and fix the technical foundation so search engines can actually index your products and customers can load your pages in under 2 seconds.
eCommerce Product SEO
Every product page is a landing page waiting to rank. We optimize product titles, descriptions, image alt text, schema markup, internal linking, and URL structure so your products appear for high-intent buying keywords. Better product SEO means more organic traffic that actually converts.
Category & Collection Page Optimization
Category pages are your highest-traffic opportunity. We optimize category copy, metadata, internal linking hierarchy, and filtering systems to rank for competitive head terms while driving users deeper into your catalog.
eCommerce SEO Link Building
Generic directory links don't move the needle for eCommerce. We build links that matter: product reviews from niche blogs, supplier partnerships, industry roundups, guest posts on retail publications, and digital PR campaigns that earn editorial mentions and backlinks.
Content Strategy & Blog SEO
Your blog isn't just for brand storytelling but it's a traffic engine. We create buyer-intent content (buying guides, comparisons, how-tos) that ranks for informational keywords and funnels visitors into your product pages.
Conversion Rate Optimization (CRO)
Traffic without conversions is just an expense. We optimize product pages, checkout flow, trust signals, and UX elements to turn more visitors into buyers. Better conversion rates mean better ROI from every dollar spent on SEO.
eCommerce Analytics & Tracking
We set up advanced GA4 tracking, product performance dashboards, keyword attribution, and revenue reporting so you can see exactly which SEO efforts are driving sales and not just traffic.
BigCommerce SEO Services (Platform-Specific)
BigCommerce has unique strengths and quirks. We optimize for BigCommerce's URL structure, leverage native features like AMP, optimize Stencil themes for performance, and navigate platform limitations that trip up generic SEO agencies.
Platform Migrations & Replatforming SEO
Moving from Shopify to BigCommerce? Magento to Shopify Plus? We manage the entire SEO migration, 301 redirects, URL mapping, preserving link equity, and ensuring zero ranking loss during the switch.
// How We Work
A System Built for Stores That Want to Scale.
We don’t wing it. Every eCommerce SEO campaign follows a proven framework that’s been tested on stores doing $100K/month and stores doing $10M/month. Here’s how it works.
01
Deep Store Audit
We crawl your entire site (yes, all 10,000+ products if that's what it takes), analyze technical health, review product page optimization, assess site speed, check for duplicate content, and benchmark your performance against top competitors in your niche.
02
Competitive Research & Keyword Strategy
Who owns the keywords you want? What's their backlink profile? How are they structuring their categories? We reverse-engineer what's working for the best eCommerce SEO companies in your vertical and build a roadmap to surpass them.
03
Technical Foundation Fixes
Before we chase rankings, we fix what's broken. Site speed optimization, mobile performance, crawl budget management, canonical tags, schema markup, XML sitemaps, robots.txt configuration, and structured data implementation.
04
On-Page Optimization (Products & Categories)
We optimize every product page template, write SEO-friendly category descriptions, improve internal linking, optimize image file names and alt text, and structure your navigation for both users and search engines.
05
Content Production & Blog Strategy
We create buying guides, comparison posts, how-to content, and category-supporting articles that rank for top-of-funnel keywords and drive qualified traffic into your product catalog.
06
eCommerce Link Building Campaign
We execute a 90-day link acquisition plan targeting niche bloggers, industry publications, product review sites, and retail news outlets. Every link is editorially earned or negotiated, no PBNs, no spam.
07
Conversion Rate Optimization
Traffic is half the equation. We A/B test product page layouts, optimize CTAs, improve trust signals (reviews, badges, guarantees), and streamline checkout flows to maximize revenue per visitor.
08
Ongoing Monitoring & Iteration
Rankings shift. Competitors launch. Google updates algorithms. We monitor performance weekly, track keyword movement, analyze traffic and revenue attribution, and continuously refine the strategy based on what's working.
// Platform Expertise
We Speak BigCommerce. (And Every Other Platform.)
Why We’re the BigCommerce SEO Expert You Need
BigCommerce is a powerful platform, but it’s not plug-and-play for SEO. Out of the box, it has strengths (built-in AMP, open architecture, no transaction fees) and weaknesses (URL structure quirks, filtering challenges, theme-level limitations).
As a certified BigCommerce SEO agency, we know how to leverage what BigCommerce does well and work around what it doesn’t. We optimize Stencil themes for Core Web Vitals, configure canonical tags correctly for filtered pages, implement advanced schema markup, and integrate with BigCommerce’s API to automate metadata at scale.
Whether you’re on BigCommerce Essentials, Pro, or Enterprise, we’ve worked with stores at every tier and we know how to maximize your platform investment.
Platforms We Optimize:
- BigCommerce (all tiers)
- Shopify & Shopify Plus
- Magento / Adobe Commerce
- WooCommerce
- Custom headless eCommerce
- Salesforce Commerce Cloud
What We Optimize:
- Platform-specific technical SEO
- Theme performance & mobile speed
- App/plugin conflicts & bloat reduction
- Structured data & rich snippets
- Headless SEO architecture
- Migration SEO (platform switches)
// Industries
Built for Every Type of Online Store.
Fashion SEO looks nothing like industrial parts SEO. Beauty products compete differently than B2B wholesale. We’ve optimized stores across every vertical and we know what works in yours.
Fashion & Apparel
Seasonal keyword cycles, size/color variants, high competition. We optimize for brand + product keywords, leverage visual search, and build authority through fashion influencer links.
Beauty & Cosmetics
Ingredient-focused searches, tutorial content, influencer partnerships. We optimize for product benefits, build content around skincare routines, and earn links from beauty publications.
Electronics & Tech
Spec-driven searches, comparison queries, high AOV. We optimize for model numbers, technical specs, and "vs" comparison content that converts researchers into buyers.
Home & Furniture
Visual search, room inspiration content, long buying cycles. We optimize for style keywords, room-specific queries, and build content around interior design trends.
Health & Supplements
Compliance-sensitive, ingredient transparency, subscription models. We navigate FDA guidelines, optimize for benefit-driven keywords, and build authority through health publisher links.
B2B & Wholesale
Bulk order optimization, account-based pricing, technical product data. We optimize for industry-specific jargon, build content around procurement pain points, and earn links from trade publications.
Specialty & Niche
Pet supplies, outdoor gear, hobbies, collectibles. We target passionate micro-communities, build content that serves enthusiasts, and earn links from niche blogs and forums.
Multi-Brand Retailers
Managing SEO for 50+ brands under one roof. We optimize for brand + category combinations, create brand-specific landing pages, and manage complex internal linking hierarchies.
// Our Work
Stores That Went From Invisible to Unstoppable.
These are real eCommerce businesses that were spending $20K/month on Google Ads because they had no organic visibility. Now they’re spending half that — and making more.
BigCommerce
Home & Garden
Mid-market furniture retailer buried on page 3 for all core product categories
+312%
increase in organic revenue in 12 months1,847
product pages now ranking on page 1$180K
monthly organic revenue (up from $35K)68%
reduction in Google Ads dependency"We were about to give up on SEO after two failed attempts with other agencies. SD Marketing Agency actually understood eCommerce, they optimized our entire product catalog, fixed our site speed, and built links that moved the needle. We're now the top-ranked store in our niche." - [Name], Founder
Cosmetics
Beauty Brand (Shopify Plus)
DTC brand struggling to compete with Sephora and Ulta in organic search
- Top 5 rankings for 40+ high-value product keywords
- +280% organic traffic growth
- 4.2X return on SEO investment vs. paid ads
Tech Retailer
Electronics (BigCommerce)
Multi-brand retailer with 15,000+ SKUs and no technical SEO foundation
- Fixed 2,400+ technical issues (duplicate content, crawl errors, broken schema)
- Page load time: 5.8s → 1.9s
- +195% increase in product page impressions
B2B Parts Supplier
Industrial (Custom Platform)
Wholesale supplier invisible for long-tail part number searches
- 12,000+ part number pages now indexed and ranking
- +340% increase in qualified B2B leads
- Migrated from Magento to headless with zero ranking loss
// Why SD Marketing Agency
We're Not Just the Best eCommerce SEO Company.
We’re the team that treats your revenue like it’s our own. Because when your organic sales go up, our reputation goes up. That’s the only metric that matters.
180+
eCommerce stores optimized
$47M+
Organic revenue driven for clients
240%
Average organic revenue increase
94%
Client retention rate
We're Platform-Certified, Not Platform-Agnostic
Anyone can claim they're a BigCommerce SEO expert. We hold official BigCommerce Partner certification, which means we've been vetted, trained, and tested on the platform. We're also certified on Shopify Plus, Magento, and WooCommerce, so we actually know the technical differences.
We Focus on Revenue, Not Rankings
Other SEO agencies celebrate "page 1 rankings" for keywords that don't convert. We track organic revenue attribution, product-level performance, and ROI. If a keyword ranks but doesn't sell, we pivot because traffic without revenue is just a vanity metric.
Our eCommerce SEO Link Building is Editorially Earned
We don't buy links. We don't use PBNs. We earn placements through product reviews, digital PR, journalist outreach, and content partnerships with relevant retail publications. Every link is contextually relevant and white-hat compliant.
We're Technical SEO for eCommerce Specialists
Generic SEO agencies break eCommerce sites. They don't understand faceted navigation canonicalization. They don't know how to manage the crawl budget for 50,000 SKUs. They've never dealt with dynamic product filtering or variant URL structures. We have hundreds of times.
Transparent Reporting, No Smoke and Mirrors
You'll get monthly reports showing keyword rankings, traffic growth, product page performance, backlinks acquired, technical fixes deployed, and most importantly organic revenue attribution. No jargon, no fluff, just the numbers that matter.
// How to Work With Us
Choose the Model That Fits Your Store.
Monthly Retainer
Full-service eCommerce SEO managed month-to-month. Strategy, execution, reporting, ongoing optimization.
Ideal for: Growing stores ready to scale organic revenue consistently
- Elevated Most Popular Project-Based Optimization
One-time store audit + technical fixes + product optimization + 90-day link campaign delivered as a fixed-scope project.
Ideal for: Stores that want a strong SEO foundation before scaling
Strategic Consulting
Quarterly strategy sessions with a BigCommerce SEO expert. We advise, your team executes.
Ideal for: In-house marketing teams that need expert guidance, not full execution
// Deep Dive: Technical SEO & Product Optimization
Technical SEO for eCommerce Sites
Generic SEO audits miss 90% of what breaks eCommerce rankings. Faceted navigation creates infinite duplicate content. Filters generate thousands of low-value URLs. Product variants split link equity. Out-of-stock pages get de-indexed. Site speed tanks under high inventory counts.
We fix the things most agencies don’t even check:
- Canonicalization for filtered category pages
- Crawl budget optimization for large catalogs
- Hreflang implementation for international stores
- Structured data for products, reviews, breadcrumbs, and offers
- Pagination vs. infinite scroll SEO implications
- Image optimization at scale (WebP conversion, lazy loading, CDN setup)
- Mobile-first indexing compliance (touch targets, viewport, speed)
- JavaScript rendering for headless commerce
eCommerce Product SEO Best Practices
Every product page is a potential #1 ranking. But most stores waste this opportunity with thin content, duplicate descriptions, and zero keyword targeting.
Our product SEO optimization includes:
- Unique, keyword-rich product titles (not just brand + SKU)
- Compelling meta descriptions that drive clicks from SERPs
- Detailed product descriptions (300-500 words minimum for hero products)
- Image alt text optimization for visual search and accessibility
- Internal linking from related products, categories, and blog content
- Schema markup (Product, Offer, AggregateRating, Breadcrumb)
- User-generated content integration (reviews, Q&A)
- Out-of-stock SEO strategies (301s vs. 410s vs. waitlist pages)
The Invisible Work That Drives Visible Results.
- Core Web Vitals optimization (LCP, FID, CLS)
- Mobile page speed (target: <2s load time)
- Faceted navigation canonicalization
- Duplicate content elimination
- Product schema & rich snippets
- XML sitemap optimization (product priority)
- Robots.txt & crawl budget management
- 404 monitoring & redirect mapping
- HTTPS & security compliance
- International SEO (hreflang)
- AMP implementation (where beneficial)
- Progressive Web App (PWA) SEO
// What Clients Say
From Store Owners Who've Seen the Revenue.
Rachel p
We hired three different eCommerce SEO agencies before finding SD Marketing Agency. The first two didn’t understand BigCommerce and broke our site. These guys actually know the platform inside and out, they tripled our organic traffic without touching our paid budget.
Rachel P.
COO, [Fashion Retailer] (BigCommerce)
David L.
Our previous SEO agency got us rankings, but no sales. SD Marketing Agency focused on product optimization and conversion. Now 42% of our revenue comes from organic search, and our CAC is half what it used to be.
David L.
Founder, [Electronics Store] (Shopify Plus)
Maria S.
We run a B2B wholesale operation with 18,000 SKUs. Most SEO companies can’t handle that scale. SD Marketing Agency built a technical SEO foundation that got 90% of our catalog indexed and ranking, we’re now the go-to supplier in our niche.
Maria S.
VP Marketing, [Industrial Parts] (Custom Platform)
Questions From Every Store Owner We Meet.
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What makes a BigCommerce SEO agency different from a regular SEO agency?
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How long does eCommerce SEO take to show results?
Technical fixes and on-page optimization can show results in 30-60 days. Category page rankings typically improve within 90 days. Competitive product keywords and link building campaigns take 4-6 months to reach full momentum. Unlike paid ads, eCommerce SEO builds compounding returns month 12 is always better than month 6.
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What's the ROI of eCommerce SEO vs. Google Ads?
Our clients typically see 3-5X better ROI from SEO compared to paid ads after 6 months. Organic traffic has zero marginal cost per click, higher conversion rates (users trust organic results more), and compounds over time. Most stores reduce their ad spend by 40-60% once organic revenue scales.
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Do you only work with BigCommerce stores?
No. We're a full-spectrum eCommerce SEO company. We work with BigCommerce, Shopify, Shopify Plus, Magento, WooCommerce, and custom headless platforms. Our BigCommerce SEO services are a specialty, but we optimize stores on every major platform.
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How do you handle eCommerce SEO link building without buying links?
We earn links through product reviews (sending samples to niche bloggers), digital PR (newsworthy campaigns and data studies), guest contributions to retail publications, partnerships with complementary brands, and journalist outreach for product roundups. Every link is editorially earned and white-hat compliant.
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What's included in technical SEO for eCommerce?
Technical SEO for eCommerce covers site speed optimization, mobile performance, Core Web Vitals, crawl budget management, duplicate content fixes, canonical tag implementation, structured data (schema markup), XML sitemaps, robots.txt, pagination, faceted navigation optimization, and JavaScript rendering for headless stores.
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Can you help with platform migrations (e.g., Shopify to BigCommerce)?
Yes. We've managed dozens of eCommerce platform migrations. We handle URL mapping, 301 redirect strategies, structured data migration, content transfer, and pre/post-launch SEO monitoring to ensure zero ranking loss during the switch.
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How much do eCommerce SEO services cost?
Monthly retainers range from $2,500/month (small stores) to $15K+/month (enterprise multi-brand retailers). Project-based work starts around $8,000 for a full store audit and optimization. Every proposal is customized to your catalog size, competition level, and revenue goals.