Running ads yourself means you're the one doing keyword research, writing ad copy, setting bids, monitoring performance, adding negatives, testing landing pages, and optimizing daily. PPC management means we do all of that for you. Most business owners don't have 10-15 hours per week to actively manage campaigns. We do this full-time, across hundreds of accounts, and we know what works.
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// Our Services
Full-Funnel PPC Campaign Management That Delivers.
PPC management is not set-it-and-forget-it. Markets shift. Competitors adjust bids. Costs spike. Conversion rates drop. Our PPC management services cover every platform, every funnel stage, and every optimization lever that moves the needle on profitability. This is pay per click management done right.
Google Ads Management
Search, Shopping, Display, YouTube, Performance Max. We build Google Ads campaigns that target the right keywords at the right bids, and we optimize them daily. Wasted spend gets cut. High-performing campaigns get scaled. Your cost per acquisition drops while conversion volume grows.
Microsoft Ads (Bing) Management
Lower CPCs, less competition, and 33% of the US search market. We run Microsoft Ads alongside Google to capture qualified traffic your competitors ignore. Same targeting rigor, better ROI on many B2B and older demographic audiences.
Meta Ads (Facebook & Instagram)
Prospecting, retargeting, lookalike audiences, dynamic product ads. We run Meta campaigns that build awareness at the top of the funnel and retarget website visitors who didn't convert the first time. Perfect for eCommerce, lead gen, and brand building.
LinkedIn Ads Management
B2B targeting that actually works. We run LinkedIn campaigns for lead generation, account-based marketing, and recruitment. Precise targeting by job title, company size, industry, and seniority ensures your ads reach decision-makers, not job seekers.
Amazon Ads (Sponsored Products & DSP)
For brands selling on Amazon, visibility is everything. We manage Sponsored Products, Sponsored Brands, and Amazon DSP campaigns that drive product rankings, increase sales velocity, and protect your brand from competitor conquest campaigns.
PPC Audit & Strategy
Before we touch your account, we audit it. What's working? What's wasting money? What's missing? Our PPC consultant team conducts a full account analysis and delivers a roadmap for improving performance in the next 30, 60, and 90 days.
Conversion Rate Optimization (CRO)
Traffic without conversions is just an expense. We optimize landing pages, test ad copy variations, improve page speed, add trust signals, and streamline forms to turn more clicks into customers. Better conversion rates mean lower CPAs and higher ROAS.
Retargeting & Remarketing Campaigns
Most visitors don't buy on the first visit. We build retargeting campaigns across Google Display, YouTube, Meta, and programmatic platforms to bring them back and close the sale. Retargeting consistently delivers 3-5X better ROAS than prospecting alone.
PPC Reporting & Analytics
You'll always know where your money is going. We provide transparent monthly reports showing spend by platform, conversions by campaign, cost per lead, ROAS by channel, and performance trends over time. No smoke, no mirrors, just the data that matters.
// How We Work
A PPC Campaign Management System Built for Results.
We don’t guess what will work. We test, measure, optimize, and scale what performs. This is the framework we use for every PPC management client.
01
Account Audit & Competitive Analysis
We review your current campaigns (if you're running ads), analyze competitor ad copy and landing pages, identify keyword gaps, assess conversion tracking setup, and benchmark your performance against industry standards. Deliverable: full audit report with prioritized fixes.
02
Strategy & Campaign Architecture
Based on the audit, we design your campaign structure: keyword grouping, ad group organization, audience segmentation, bidding strategies, budget allocation by platform, and conversion tracking setup. Every campaign is mapped to a business goal (leads, sales, calls, signups).
03
Campaign Build & Launch
We build campaigns from scratch or restructure existing ones. This includes keyword research, ad copywriting, landing page recommendations, audience setup, conversion tracking implementation, and bid strategy configuration. Nothing launches until it's optimized.
04
Testing & Optimization (First 30 Days)
The first month is aggressive testing. We test ad copy variations, experiment with different bid strategies, adjust keyword match types, add negative keywords daily, optimize for Quality Score, and refine audience targeting based on early performance data.
05
Scaling & Expansion (60-90 Days)
Once we identify winning campaigns, we scale them. Increase budgets on high-ROAS campaigns, expand keyword lists, test new ad formats (responsive search ads, video ads, shopping ads), launch retargeting campaigns, and explore additional platforms.
06
Ongoing Management & Reporting
PPC advertising management is continuous. We monitor performance daily, adjust bids based on performance, pause underperforming ads, add negatives, update ad copy, refresh creative, and send monthly reports showing spend, conversions, CPA, and ROAS.
// Platform Expertise
We Manage Ads on Every Platform That Matters.
Why Multi-Platform PPC Marketing Services Win
Most businesses only run Google Ads and wonder why they’re overpaying for clicks. The reality is that your customers are on multiple platforms, and each platform serves a different role in the buyer journey.
Google Ads captures high-intent searchers ready to buy. Microsoft Ads reaches B2B buyers and older demographics at lower CPCs. Meta Ads builds awareness and retargets warm traffic. LinkedIn Ads targets decision-makers by job title and company. Amazon Ads converts product searches into immediate sales.
As a full-service PPC ad agency, we manage campaigns across all major platforms and coordinate strategy so each channel reinforces the others. Prospecting on Meta feeds retargeting on Google. Search ads on Google complement shopping ads on Amazon. Every platform plays a role.
Platforms We Manage:
- Google Ads (Search, Shopping, Display, YouTube, Performance Max)
- Microsoft Advertising (Bing, Yahoo, AOL)
- Meta Ads (Facebook, Instagram, Messenger, Audience Network)
- LinkedIn Ads (Sponsored Content, InMail, Text Ads)
- Amazon Ads (Sponsored Products, Brands, Display, DSP)
- TikTok Ads
- Pinterest Ads
- Reddit Ads
- Programmatic Display
Platform Certifications:
- Google Ads Certified (Search, Display, Shopping, Video)
- Microsoft Advertising Certified Professional
- Meta Blueprint Certified
- Amazon Ads Verified Partner
- Google Analytics Individual Qualification
- Google Tag Manager Certified
// Industries
Built for Every Type of Business Model.
PPC strategy for eCommerce looks nothing like PPC for SaaS or professional services. We’ve managed campaigns in every vertical and we know what works in yours.
eCommerce & Retail
Shopping ads, dynamic remarketing, product feeds, seasonal campaigns. We optimize for ROAS and scale profitably during Q4 peaks without blowing budgets.
SaaS & B2B Software
Free trial signups, demo requests, sales-qualified leads. We target bottom-of-funnel keywords, run LinkedIn campaigns for ABM, and optimize for cost per MQL and SQL.
Lead Generation (Local Services)
Lawyers, dentists, contractors, home services. We run hyperlocal campaigns with call tracking, geo-targeting, and ad scheduling to maximize phone calls during business hours.
Healthcare & Medical
HIPAA-compliant tracking, patient acquisition, appointment bookings. We navigate healthcare advertising restrictions while driving cost-effective patient leads.
Education & Online Courses
Student enrollment, course signups, webinar registrations. We run YouTube campaigns, retargeting funnels, and search campaigns optimized for cost per enrollment.
Finance & Insurance
Mortgage leads, insurance quotes, financial planning consultations. We manage compliance-heavy campaigns in regulated industries with strict ad copy requirements.
Real Estate
Buyer and seller lead generation, open house promotion, agent branding. We run hyperlocal campaigns targeting specific neighborhoods, ZIP codes, and income demographics.
Professional Services
Law firms, consulting, accounting, marketing agencies. We run thought-leadership campaigns on LinkedIn, search ads for high-intent service queries, and retargeting for proposal requests.
// Our Work
Campaigns That Turned Ad Spend Into Profit.
These are real businesses that were burning money on poorly managed PPC. We restructured their campaigns and turned them into revenue engines.
eCommerce
(Home Goods)
Online retailer with $40K/month ad spend and barely breaking even on ROAS
1.8X → 4.7X
RAOS in 6 monthsCPA reduced by 58%
(from $85 to $36)1.2% → 3.8%
Conversion rate+312%
Revenue from ads"We were about to shut down our Google Ads because we couldn't make the math work. SD Marketing Agency rebuilt our campaigns from scratch, cut out wasted spend, and improved our landing pages. Now ads are our most profitable channel." - [Name], Founder
SaaS Company
Industry
B2B Software SaaS startup struggling with $200+ CPL from Google Ads
- Cost per lead: $210 → $68 in 90 days
- Lead volume increased 3X at lower cost
- SQL-to-opportunity rate improved 40%
Law Firm
Industry
Legal (Personal Injury) Personal injury firm wasting budget on broad match keywords
- Cost per case: $1,400 → $520
- 185% increase in qualified case leads
- Quality Score: 3/10 → 8/10 across campaigns
B2B Services
Industry
Professional Services Consulting firm with zero LinkedIn presence, relying only on Google
- Added LinkedIn Ads targeting C-suite decision-makers
- 87 MQLs generated in first 90 days (LinkedIn only)
- Combined ROAS (Google + LinkedIn): 5.2X
// Why SD Marketing Agency
We're Not Just the Best PPC Agency for Your Budget.
We’re the team that cares about your profitability as much as you do. Because when your ROAS goes up, our reputation goes up. That’s the only metric that matters.
$18M+
Annual ad spend managed
312%
Average ROAS across all clients
58%
Average CPA reduction in first 90 days
94%
Client retention rate
We're a Google Premier Partner (Top 3% of Agencies)
Google Premier Partner status isn't given out to just anyone. It's earned by agencies that manage significant ad spend, maintain high client retention, deliver strong results, and pass Google's certification exams. We're in the top 3% globally.
We Optimize for Profit, Not Clicks
Most PPC management companies brag about click-through rates and impression share. We optimize for what matters: cost per acquisition, return on ad spend, and profit. If a campaign gets clicks but doesn't convert, we kill it and reallocate the budget to what works.
Daily Optimization, Not Monthly Check-Ins
We don't log in once a month to "check on things." Our PPC campaign management includes daily bid adjustments, negative keyword additions, ad copy testing, and budget reallocations. Markets move fast. So do we.
Transparent Reporting with No Fluff
You'll get monthly reports showing spend by platform, conversions by campaign, cost per lead/sale, ROAS by channel, and budget recommendations. No jargon, no vanity metrics, just the numbers that impact your bottom line.
We Manage the Entire Funnel (Not Just Top of Funnel)
Most pay per click advertising agencies focus only on driving traffic. We manage the full funnel: prospecting, retargeting, landing page optimization, conversion tracking, and CRM integration. Traffic is worthless if it doesn't convert.
Fixed Fees, Not Percentage of Spend
We charge fixed monthly fees, not a percentage of ad spend. Why? Because percentage-based pricing incentivizes agencies to spend more, not optimize for efficiency. Our pricing aligns with your goal: profitability.
// How to Work With Us
Choose the Model That Fits Your Business.
Monthly Management
Full-service PPC advertising management. We handle strategy, execution, optimization, and reporting month-to-month.
Ideal for: Businesses that want predictable ad performance without managing campaigns in-house
- Most Popular Performance-Based Management
We manage your campaigns with fixed fees plus performance bonuses tied to hitting ROAS targets.
Ideal for: Growth-stage companies that want aligned incentives
PPC Consulting & Training
Hourly or project-based PPC consultant services for in-house teams that need expert audits, strategy sessions, or training.
Ideal for: Companies with internal marketers who need expert guidance
// Strategy & Optimization
What Real PPC Management Looks Like
Anyone can launch a Google Ads campaign. Set a budget, pick some keywords, write an ad, and hit publish. The problem is that 80% of PPC budgets are wasted on poorly structured campaigns, broad match keywords that don’t convert, irrelevant traffic, and landing pages that kill conversions.
Real pay per click management requires constant optimization across every lever that impacts performance:
Keyword Strategy: We start with high-intent, bottom-of-funnel keywords that convert, then expand to mid-funnel and top-funnel terms as we prove ROI. Every keyword is matched to search intent and user journey stage.
Bid Management: We use a mix of manual bidding (for precise control), Target CPA (for lead gen), and Target ROAS (for eCommerce) depending on campaign maturity. Bids are adjusted daily based on device, location, time of day, and audience performance.
Ad Copy Testing: We run continuous A/B tests on headlines, descriptions, CTAs, and ad extensions. Winning ads get scaled, losing ads get paused. Every ad is written to match the search intent and landing page offer.
Quality Score Optimization: Higher Quality Scores mean lower CPCs and better ad positions. We optimize for QS by improving ad relevance, landing page experience, and expected click-through rate.
Negative Keywords: We add negative keywords daily to block irrelevant traffic. This is the fastest way to cut wasted spend and improve campaign efficiency.
Audience Segmentation: We layer audiences (in-market, affinity, remarketing, customer match) onto search campaigns to bid more aggressively on high-value segments and suppress bids on low-converters.
Landing Page Optimization: We don’t just drive traffic. We ensure landing pages load fast (under 2 seconds), match the ad promise, have clear CTAs, include trust signals, and are optimized for mobile conversions.
The Work That Separates Winners from Wasters.
- Keyword research & negative keyword management
- Ad copy A/B testing (headlines, descriptions, CTAs)
- Bid strategy optimization (manual, tCPA, tROAS, maximize conversions)
- Quality Score improvement (relevance, CTR, landing page)
- Audience layering & segmentation
- Conversion tracking setup (GA4, Google Ads, GTM)
- Landing page CRO recommendations
- Ad extensions optimization (sitelinks, callouts, structured snippets)
- Geo-targeting & dayparting
- Device bid adjustments
- Competitor conquest campaigns
- Retargeting & remarketing list setup
// What Clients Say
From Business Owners Who've Seen the ROI.
Tom R
We were managing Google Ads ourselves and barely breaking even. SD Marketing Agency took over, cut our CPA in half, and tripled our lead volume. We’re now spending less and getting more. Best decision we made.
Tom R
CEO, [B2B SaaS Company]
Our previous PPC marketing agency cared more about spending our budget than optimizing it. SD Marketing Agency is the opposite. They’re obsessed with efficiency and they’ve turned our ad campaigns into our most profitable channel.
Our previous PPC marketing agency cared more about spending our budget than optimizing it. SD Marketing Agency is the opposite. They’re obsessed with efficiency and they’ve turned our ad campaigns into our most profitable channel.
Lisa M.
CMO, [eCommerce Brand]
We tried three different PPC management companies before finding SD Marketing Agency. The difference is night and day. They actually understand our business, they optimize daily, and they report on metrics that matter. Our ROAS went from 2.1X to 5.8X.
We tried three different PPC management companies before finding SD Marketing Agency. The difference is night and day. They actually understand our business, they optimize daily, and they report on metrics that matter. Our ROAS went from 2.1X to 5.8X.
David K
Founder, [Home Services Company]
Questions From Every Business Owner We Meet.
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What's the difference between PPC management and running ads myself?
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How much do PPC management services cost?
Our PPC management services start at $1,500/month for small accounts (under $5K ad spend) and scale based on complexity, number of platforms, and ad spend volume. Most clients invest $2,500-$7,500/month in management fees. We charge fixed fees, not a percentage of spend, so our incentives align with yours: efficiency and profitability.
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Do you require long-term contracts?
No. We work month-to-month. You can cancel anytime with 30 days notice. We don't believe in locking clients into 12-month contracts. If we're not performing, you should be able to leave. Our 94% retention rate says most clients stay because we deliver results.
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What platforms do you manage?
We manage Google Ads, Microsoft Ads (Bing), Meta Ads (Facebook/Instagram), LinkedIn Ads, Amazon Ads, TikTok Ads, Pinterest Ads, and programmatic display. Most clients start with Google and expand to additional platforms as we prove ROI.
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How long does it take to see results from PPC?
You'll see initial data within 7-14 days (clicks, impressions, early conversions). Meaningful performance improvements happen within 30-60 days as we gather data, test variations, and optimize. Full campaign maturity (stable CPAs, predictable ROAS) typically takes 90 days.
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What's a good ROAS (return on ad spend)?
It depends on your margins. For eCommerce, 3-4X ROAS is typical (spend $1, make $3-$4 in revenue). For high-margin services (SaaS, consulting, legal), 5-10X is achievable. For low-margin products, 2X might be profitable. We work backward from your margins to determine what ROAS you need to be profitable.
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Can you take over campaigns that another agency mismanaged?
Yes. About 60% of our clients come from failed relationships with other PPC management companies. We audit what went wrong, rebuild what's broken, and typically see 40-60% improvement in efficiency within the first 90 days.
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Do you offer PPC consulting if we want to manage campaigns in-house?
Yes. Our PPC consultant services include account audits ($1,500-$3,500), quarterly strategy sessions ($500/hour), and team training (custom pricing). This works well for companies with internal marketers who need expert guidance without full management.